Using Social Media, Influencers & Blogs to Grow Your Brand

Join Strategy+Style Marketing Group’s Karen Fluharty as she moderates Using Social Media, Influencers & Blogs to Grow Your Brand at ICSC New York Deal Making 2018.

· Wed., Dec. 5, 2-2:45 pm

· Retail in Focus - Show Floor

By 2021, social media penetration is set to hit three billion people worldwide (up from just 970,000 in 2010), with influencers & brand ambassadors changing how retailers market & drive demand to consumers.  This panel will feature brands that embrace social media discussing its role in their retail platforms.  Exploring aspects of social media including influencers, bloggers & data capture, panelists will discuss what Key Performance Indicators are most important & how they use social media to promote products, connect to current customers & foster new business.

Karen will be joined by panelists:

· Andrew Deitchman, Co-Founder & CEO New Stand

· John Goodman, Co-Founder & CEO Candytopia

· Natalie Mackey, CEO Winky Lux