Transforming Real Estate Into Destinations

KAREN E. FLUHARTY  |  Founding Partner + Chief Strategist

A noted industry leader with more than 30 years of real estate marketing experience and the founding partner of Strategy+Style Marketing Group, Karen E. Fluharty is responsible for putting brands on the map, quite literally. Currently, Karen's work has touched more than 100 projects globally.

As Vice President of International Marketing stationed in Hong Kong and New Jersey for Chelsea Property Group/Simon, Karen pioneered Premium Outlets' early entry into Japan, Mexico and Korea. Launching nearly 10 ground-up projects, these properties remain amongst the highest sales per square foot performers in the world. Karen also served as Senior Vice President of Prime Retail with oversight of marketing strategy development, net operating income metrics, organization re-alignment, and expansion and repositioning of a portfolio of shopping centers totaling nearly eight million square feet.

A retail industry thought-leader frequently interviewed for both national and international news articles and television segments, Karen is also a sought-after speaker at leading real estate conferences and seminars. Now a 10-time ICSC MAXI award winner, among other noted industry accolades awarded to her throughout her professional career, Karen has authored many retail business opinion pieces and trend articles published in both U.S. and international publications. 

Karen attended the Fashion Institute of Technology's Continuing Education Program and earned her Bachelor of Science degree in marketing from the University of Pittsburgh.

 
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Justin Alexander  |  DIRECTOR OF DIGITAL MARKETING

Bringing deep knowledge in the digital marketing space to Strategy+Style Marketing Group, Justin Alexander is responsible for not only monitoring but responding to the end user's digital experience as he uses enhanced tracking and coding techniques to analyze and report on advertising and social media messaging performance.  

Justin's keen ability to identify shifts in the ever-changing digital landscape and interpret consumer data enhances Strategy+Style's digital/interactive offering as the company continues to adopt new techniques and contemporary practices on behalf of its clients.

Justin most recently led digital and interactive efforts for a small manufacturing company and also served as a social media intern at Prime Retail. A graduate of The Pennsylvania State University, he was a double major earning both a Bachelor of Science degree in Information Sciences and Technology a Bachelor of Arts degree in Communications.

 
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Deann MaGaw  |  CREATIVE SERVICES MANAGER

As Creative Services Manager, Deann Magaw is responsible for the development of client creative campaigns including print, broadcast, online, digital and on-site elements from conceptual development through to final production.

Bringing more than seven years graphic design talent to Strategy+Style Marketing Group, Deann most recently served as a Graphic Designer with Maximum Human Performance. There she proved an integral team member designing marketing materials such as magazine ads, website banners, sales collateral and trade show materials while also coordinating production direction and schedules with various vendors and printers. Earlier in her career she held graphic design positions with increasing responsibilities at companies including NJ Transit, Performance Foodservice and Winchester Archery.

Deann earned her BFA in communication design with a concentration in graphic design from Kutztown University in 2008.

 
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Mary Alexander  |  Financial Coordinator

Mary Alexander serves Strategy+Style Marketing Group as its exclusive Financial Coordinator responsible for all accounting, client billing and bookkeeping needs. Earlier in her career Mary became a certified QuickBooks Pro Advisor while serving as an accountant for a private practice firm. Following, she began her own financial services company lending her expertise to a roster of more than 20 clients and also incorporated a small, family-owned business where she ran day-to-day operations for more than 20 years.

 

debra hazel  |  public relations

Utilizing the deep industry knowledge and relationships she’s built over more than 30 years of experience in international retail real estate journalism and public relations, Debra Hazel creates distinctive communications programs that place clients’ stories within a larger global context. Recognized by the CREi Movement List of Influential Women in commercial real estate, her media relationships range from local papers to international publications, even as she continues to provide industry analysis for retail and real estate publications.

Previously Executive Editor of Chain Store Age and Editor and Editor-at-Large of ICSC’s monthly magazine Shopping Centers Today, since 2005 Debra has provided communications consulting to an array of clients including Starwood Retail Partners, ShopCore Properties, Ci Design, Primestor, Coresight Research, Nakheel Shopping Malls and Reed Midem.

She is the author of ICSC’s book “Mixed-Use Development: The Impact of Retail on a Changing Landscape,” the editor of the association’s textbook for design and construction professionals and a guide to urban development. Debra graduated with dual degrees in English and journalism from Long Island University.

 
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Douglas (The Dog)  |  Office Mascot

Small, yet savvy; fluffy, yet fierce, Douglas keeps the office staff fully aware (at all times) of every passing woodland creature. If it wasn't for his uncanny K9 senses so attuned to the world outside the window, we would never know when our visitors arrive… squirrels, deer, large water fowl, the occasional black bear, and, of course, FedEx. 

Douglas occupies the comfortable office couch with great style and poise, and when important matters arise (Squirrel!), you may hear him speak up during a conference call. When not attending to his office guard duties, Douglas enjoys some good old fashion lap time and following the staff around the office to see what they are having for lunch.