STRATEGY+STYLE MARKETING GROUP LAUNCHES RETAIL RECOVERY ASSISTANCE

 

Turnkey Reopening Tools & Customized Recovery Marketing Services Enable Retail Real Estate Partners to Rise to Rebuilding Challenge Ahead

MONTVILLE, N.J. (May 11, 2020): Strategy +Style Marketing Group, a full-service marketing services consultancy serving private equity investment groups, shopping center ownership entities, real estate developers and retailers, announced today it has launched Retail Recovery Assistance, turnkey reopening tools and customized recovery marketing services specifically designed to support client partners in getting ahead of the curve to recapture marketshare.

“During these unprecedented times of crisis and uncertainty for the retail real estate industry, we have remained fully operational creating, implementing and guiding our partners along the road to recovery,” said Strategy+Style Marketing Group Founding Partner and Chief Strategist Karen Fluharty.  “Serving as an outsourced marketing department, we are ready and equipped to help retail properties pivot through this fluid time to inform and engage with shoppers as reopening begins along with strategically navigate through the industry’s unchartered journey to optimize their recovery ahead.”

As part of its Retail Recovery Assistance services, Strategy+Style Marketing Group offers turkey tools designed to both reassure shoppers in terms of enhanced health and safety measures along with inform of a retail properties reopening status delivered for on-site use in convenient, produced packages.  On-site collateral and digital creative assets include, but are not limited to:

  • On-site safety measure signage packages

  • Reopening signage packages

  • Storefront window and common area mirror clings

  • Social distancing floor markers

  • Curbside pick-up and BOPIS signage and flags

  • Roadside and parking lot stake signs and flags

  • Blast email templates

  • Social media creative including covers and posts

As the retail reopening period is anticipated to occur in staggered phases given local and state government guidelines along with specific retailer protocols, Strategy+Style Marketing Group is poised to quickly assist its partners through all facets of its recovery marketing activity.

“As COVID-19 unexpectedly forced the brick-and-mortar retail paradigm with a seismic shift, now more than ever effective marketing is critical,” Fluharty said.  “Our team’s proven ability to be responsive, analytical, cost-effective and results-oriented we believe is an essential part to the mix for each of our partners to emerge successful from this unexpected hiatus.”

Strategy+Style Marketing Group’s customized recovery marketing services include:

  • Strategic Marketing Plans (internal, tenant-facing, external)

  • Technologies: digital media, geofencing, offline attribution, SEO

  • Messaging strategies (reassuring, promotional)

  • Places Management 

  • Customer Relationship Management (CRM) guidance and execution

  • Optimization of existing tools

  • Pop-up store opportunities

ABOUT STRATEGY+STYLE MARKETING GROUP

Founded in 2009 during the global financial crisis, Strategy+Style Marketing Group is an award-winning strategic marketing firm specializing in retail real estate, technology and visitor destinations.  With more than 30 years of business-to-business and consumer experience and representing projecting totaling more than 15 million square feet, to date, the firm serves a highly recognized and reputable client base and operates as an outsourced C-Suite level marketing department optimizing asset value, profitability and net operating income.  Please visit strategyplusstyle.com to learn more.

 
Deann MagawNews